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Current performance
CPL equals monthly budget divided by leads. Conversion assumptions estimate opportunities and closed deals; deal size estimates pipeline and revenue.
Spend-to-revenue model
Model the economics from lead to customer
Your lead economics
$167Current cost per lead
18Monthly opportunities
4Monthly closed deals
$324,000Pipeline value
$71,280Estimated monthly revenue
$6,313Cost per acquisition
185.1%Estimated marketing ROI
Target-CPL scenario
Same budget, conversion rates, and deal value; only the CPL assumption changes.
294.1Potential leads
144.1Additional leads
$139,765Potential monthly revenue
$821,816Additional annual revenue
$147,000Annualized budget difference
459.1%Potential marketing ROI
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Get your inputs, results, target scenario, formulas, and planning disclaimer in one PDF.
How the calculation works
Acquisition cost and ROI
CPA equals budget divided by estimated closed deals. ROI is (estimated revenue − budget) ÷ budget × 100.
Target-CPL scenario
The same budget is divided by target CPL while conversion rates and deal value remain fixed, isolating the CPL assumption.
Interpret with care
A lower CPL can change lead quality, sales capacity, conversion, and deal value. Treat the scenario as a planning comparison, not a forecast.
Frequently asked questions
What is cost per lead?
Monthly marketing cost divided by leads generated during the same period.
How is acquisition cost different?
Cost per acquisition divides spend by estimated closed customers, so it includes both conversion stages.
Does lower CPL always improve ROI?
No. Lead quality, conversion, capacity, and deal value may change with the source.
Why does sales cycle not change revenue?
It provides timing context; the core model estimates monthly economics from volume, conversion, and deal-value assumptions.
Do I need to submit a form to see results?
No. All results are visible. The form unlocks only the PDF download.
Related resources
Turn lead economics into a repeatable revenue process
Arches CRM helps teams capture leads, organize follow-up, monitor pipeline activity, and keep revenue data in one place.
Planning disclaimer: results depend on user-entered assumptions and may differ materially from actual performance. This educational tool is not financial, accounting, legal, or investment advice and does not guarantee leads, customers, revenue, savings, or ROI.