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Actual sales mode
Revenue is attributed sales. Orders equal revenue divided by average order value. Profit equals revenue minus campaign cost.
Email campaign economics
Choose how you want to calculate
Use actual sales when you know attributed revenue. Use estimate mode to model delivery, clicks, orders, and revenue from your assumptions.
Your email campaign economics
$12,000Total revenue
$2,500Total campaign cost
$9,500Profit or loss
380%Estimated ROI
30Orders
$0Cost per subscriber
$0Cost per email
$0Revenue per email
$2,500Break-even revenue
7Break-even orders
23.8Orders vs. break-even
$144,000Annualized revenue
$114,000Annualized profit or loss
Estimated funnel
Not availableDelivered emails
Not availableEstimated clicks
30Estimated orders
Not availableBreak-even click-to-order rate
20% revenue-lift scenario
Revenue is multiplied by 1.20 while campaign cost stays unchanged. This is a planning comparison, not a forecast.
$14,400Revenue after lift
$11,900Profit after lift
476%ROI after lift
$28,800Additional annualized profit
Download a shareable email ROI report
Get your mode, assumptions, economics, break-even analysis, annualized view, lift scenario, formulas, and disclaimer.
How the calculation works
Estimate mode
Sent volume flows through delivery, click, and conversion rates. Orders multiplied by average order value estimate revenue.
ROI and efficiency
ROI is (revenue − cost) ÷ cost × 100. A zero campaign cost produces “Not available,” avoiding a misleading division by zero.
Break-even and annualization
Required whole orders round up. Annualized figures extend the same model across your entered campaign count and are not forecasts.
Frequently asked questions
What is email marketing ROI?
Campaign profit or loss compared with total campaign cost.
When should I use actual sales?
When you have a defensible attributed revenue total and clear attribution window.
When should I estimate sales?
When planning or when attributed revenue is not yet available.
Does this use industry email benchmarks?
No. It applies only the values you enter.
Must I submit a form to see results?
No. All results are public; the form unlocks only the report.
Related resources
Connect campaign engagement to consistent follow-up
Arches CRM helps teams organize contacts, capture responses, standardize follow-up, and keep revenue activity visible.
Planning disclaimer: actual delivery, clicks, orders, attribution, revenue, cost, profit, and ROI may differ. Annualized and lift results are scenarios, not forecasts. This educational tool is not financial, accounting, legal, or investment advice.