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Campaign cost
Data or delivery cost is contacts multiplied by cost per contact. Total cost adds creative and management cost.
Campaign economics
Connect campaign activity to financial outcomes
Your campaign economics
$1,500Data or delivery cost
$5,000Total campaign cost
9,500Delivered contacts
237.5Estimated responses
47.5Estimated leads
$23,750Estimated revenue
$18,750Estimated net return
375%Estimated ROI
$21Cost per response
$105Cost per lead
10Break-even leads
$2Revenue per contact
20% relative response improvement
A 20% relative improvement changes 2.5% to 3%. This is a planning scenario, not a forecast.
3%Improved response rate
57Estimated leads
$28,500Estimated revenue
470%Estimated ROI
$4,750Additional revenue
Download a shareable campaign ROI report
Get your assumptions, funnel, economics, improved-response scenario, formulas, and disclaimer.
How the calculation works
Delivery, response, and leads
Delivered contacts apply delivery rate. Responses apply response rate. Leads apply response-to-lead rate unless overridden.
Revenue and ROI
Revenue is leads multiplied by revenue per lead unless overridden. ROI is (revenue − total cost) ÷ total cost × 100.
Efficiency metrics
Cost per response and lead use total campaign cost. Break-even leads equal total cost divided by revenue per lead.
Frequently asked questions
What counts as a response?
A click, reply, call, scan, or another measurable action. Use the same definition when comparing campaigns.
Should I use revenue per lead or an override?
Use revenue per lead for funnel planning; use the override when you have an independently known revenue total.
Why can the improved scenario disappear?
Manual lead or revenue overrides break the direct link between response assumptions and outcomes, so the scenario is removed.
Does this include profit margin?
No. The model uses revenue. Apply contribution margin separately if needed.
Must I submit a form to see results?
No. All results are public; the form unlocks only the report.
Related resources
Keep campaign results connected to the pipeline
Arches CRM helps teams capture campaign leads, organize follow-up, monitor opportunities, and report on revenue activity.
Planning disclaimer: results depend on user-entered assumptions. This educational tool excludes some attribution, margin, timing, refund, tax, and downstream effects and does not guarantee responses, leads, revenue, profit, or ROI.